Top 5 Books and Reference Apps on Android in Kenya: Q1 2024

The first quarter of 2024 has seen notable trends in the performance of the top 5 Books and Reference applications on the Android platform in Kenya. Here’s a closer look at how these apps have fared.

GoodNovel - Web Novel, Fiction demonstrated a steady rise in weekly revenue, starting at $722 in the first week of January and peaking at about $1.2K in mid-March. Weekly downloads showed a fluctuating trend, with a significant drop towards the end of the quarter, going from 2.3K in the first week of January to 823 in the last week of March. Active users also experienced a gradual decline, from 11.4K in early January to 9.6K by the end of the quarter.

MegaNovel: Fictions & Webnovel saw a consistent performance in weekly revenue, with numbers ranging from $356 to $563. Downloads initially fluctuated, but saw a significant spike in March, reaching 1.1K in the last two weeks. Active users mirrored this trend, peaking at 2.7K in the final week of the quarter.

MoboReader experienced varied weekly revenue, peaking at $538 in mid-February but dropping to $171 by the end of March. Downloads saw a sharp decline from 2.7K at the beginning of January to just 82 in the last week of March. Active users followed a similar downward trend, dropping from 9.4K to 2.8K over the quarter.

Audible: Audio Entertainment showed a steady increase in weekly revenue, starting at $255 and reaching $477 by the end of March. Downloads remained relatively stable, with a slight dip in mid-March, ranging between 145 to 263. Active users also showed consistency, hovering around 700 throughout the quarter.

Webfic - Fantastic Reading had fluctuating weekly revenue, with numbers between $277 and $368. Downloads saw a significant drop from 6.2K in the first week of January to just 222 by the end of March. Active users, however, showed a varying trend, peaking at 5.8K in mid-February and ending the quarter at 3.1K.

These insights are derived from Sensor Tower’s data, offering a detailed look into the app performance trends for Q1 2024. For more in-depth analysis, visit Sensor Tower.